Rachel Pease

Rachel Pease – Head of Marketing – Pure Retirement

With 15 years in marketing and previous roles at Aviva, Lloyds Group and Yorkshire Building Society, Rachel has shaped the Pure brand since joining the company in 2015.

Nominated for Marketer of the Year in 2022’s Mortgage Industry Marketing Awards, she is dedicated not only to the development of the Pure Retirement brand, but to supporting brand learnings and development across the wider financial sector and beyond. Passionate about engaging the mature market, she joined the Silver Marketing Association in 2017, and in 2020 embarked on a collaboration piece specifically to examine effective brand positioning for the over 50s market.