Paul Saroya

Paul has worked in the Financial Advice industry for 27 years, and started his career with Aviva, where he become a top adviser, before managing top performing teams in the Direct and Corporate offerings that Aviva had. This gave Paul fantastic grounding to branch out into the whole of market advice world and he set up Viva Retirement Solutions along with fellow Director Mark Lambert in 2013. Viva have grown from 2 to 19 advisers in that time and have built a strong reputation for giving best advice and service, whilst also influencing change to continually improve industry standards . One example of this is being the originator of the newest Equity Release Council Standard – making it mandatory for all lenders to allow clients to make voluntary repayments on their plans.

Over this time Paul has been recognised as Best Adviser at British Mortgage Awards on two separate occasions, whilst Viva have also been recognised as best in market from the wider industry too.

Paul strives to raise the bar in whatever he does and challenges you to do the same!